It is one thing to be IN business and another to DO business. It is sometimes considered glamorous to be in business. It makes us feel important and independent, but business is more than that. To be able to say, “I’m in business for myself” or “I have my own business,” is a real accomplishment for some. However, that accomplishment is short-lived at best if there is no foundation for it to stand upon.
Most people go into business for one of a few reasons: you got fired; you feel you can do it better or you want more control over your destiny. With the economy and employment rate in the condition it is in, it is no surprise there has been an influx of new small business owners and increase in professionals moonlighting as part-time business owners.
Purse strings are in knots and business cards are being exchanged at record speed. It is certainly survival of the fittest. So, how fit is your business? Are you IN business or are you DOING business. There is a real difference. If you are IN business, you:
If you are DOING business, you:
Having your own business means more than ordering a box of business cards and sticking the “open” sign in the window. There is an opportunity for real personal and financial freedom; an opportunity that you do not want to miss or not be prepared for. Whether you were laid-off, fired or simply have always wanted to go it on your own, how you conduct your business will determine your survival and longevity. Actively participate in the planning, development and growth of your business. The reality is that there is work to be done. The glamour of owning your own business will wear thin and wear off quick when you are ill prepared. You will be stuck with a box of business cards, unnecessary bills and labeled “fly by night.” Take your business seriously and let it reflect in your efforts. You are not IN business. You DO business.
Submitted by A.Michelle Blakeley
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